Week 5 Post 2
My Target Market First I think it is important to note that I want to open an ice cream shop. Ever since I decided that I wanted to open my own business and what I was passionate about, I always thought ice cream was a great representation. Originally I wanted to market to Mexican American market because I can relate to that. Now that I am growing older I am in a different part in my life. I have been considering going vegan for a while now so my market must also reflect those vegans in it. My ice cream is going to represent me. In order for my business to thrive I need to focus on what I am good at and find those people and bring them too me. I live in southern California. One of our closest neighborhoods is Mexico. I am Mexican and grew up eating Mexican ice cream. So my main target the Hispanic community and ice cream lover. The vibe I want for my place is to be modern and focus on the younger generation or millennial. I feel like they are currently making a big difference, are ...