Week 6 Blog Post

On Facebook post reach is exactly what it sounds like. It is how many people saw your posts. It is important to note that even though someone might have seen your post multiple times the results of how many people have reached your posts will still be counted as a one. Post engagement is when a Facebook user actually likes, shares, or comments on your posts.

It is important to know the difference because if you are running a Facebook page it is important to make sure your goal is post engagement. Post engagement plays a important role in Facebook's logarithm of what it shows its users. For example if some one likes a couple of your posts, even though they might not be following you, it might be more likely that your new posts will show up in their feed. This is good because it exposes you to people that have liked your stuff before. It get your more engagement and helps your reach new users as well.

By using Facebook insights you are using a very essential tool to help your business become better. It gives you real time results, and feedback. It is important when starting your business to do your research. As you open your business, you should continue to keep up with the data. Getting this first hand data can help you from choosing what to continue to do. If you are running different promotional offers you can get feedback on which one worked and which one didn't. Also if you had an intended audience but you captured a different group of people use this to your advantage and exploit it.

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